Ring, owned by Amazon, used the spot to promote a feature in the security camera that helps people find lost pets.

A Super Bowl ad that sought to provide a new pet-finding feature for a popular doorbell camera product instead set off alarm bells among customers who fear that the technology could undermine privacy

Ring, the Amazon-owned video doorbell company, has canceled its partnership with technology firm Flock Safety, the company said Thursday.

A Ring Super Bowl ad and possible kidnapping case have sparked privacy concerns about home surveillance systems.

Amazon unveiled a new tracking system at a time when Americans are debating the value of persistent surveillance.

Several Ring camera owners are returning their cameras to Amazon, citing a potential breach of TOS where law enforcement is using footage without permission.

Amazon’s Ring announced Thursday it will cancel its video doorbell partnership with police tech provider Flock Safety – following severe backlash over its “surveillance state” Super Bowl

Amazon has dropped plans to partner its Ring doorbell cameras with police surveillance tech company Flock Safety, after a controversial Super Bowl ad.

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