Media surrounds people more than they realize. Whether it’s a meme that sparks a laugh, a tweet that informs, or a podcast that inspires, media takes many forms and presents itself across platforms.

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...

Today we have access to a lot of media channels. They fall into one of three types of media: paid, owned and earned. Before you leverage them, you need to understand how each type of media functions ...