A/B testing has become a popular way to evaluate everything from website design to online offers to product descriptions. But many managers don’t design these experiments carefully, relying on ...

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...

New offering makes Nosto the first personalization solution to provide actionable merchandising insights that show which products and brands drive better outcomes NEW YORK, Oct. 1, 2019 – Nosto, a ...