In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

The modern marketplace is changing fast. Global ecommerce has grown by double digits every year since 2012. While retailers have rushed to have the technology and logistics in place to facilitate ...

“One: Is it visible? Does it stand out from the competition and have stopping power? “Two: Is it visceral? Does it create a positive emotional reaction with ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...