There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.

“This guy definitely wasn’t helping.” ...

The chain debuted a new brand creative reflecting years of investments in the business and harnessing guest feedback ...

Burger King president Tom Curtis was not dealing in hyperbole when he suggested the brand had “earned the right” to dial up ...

Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

Burger King’s first commercial since deposing The King has been well-received by consumers, but the chain’s campaign marks only the first step in a long road toward turning around customer perception ...

A photo of a woman eating a burger in hospital after giving birth has sparked “outrage” over claims the intimate snap promotes unhealthy eating habits. But the criticism of the image, which features ...