Discover how campaign promises shape U.S. fiscal policy, tax cuts, and job creation and why these goals often meet economic challenges post-election.

Experts gathered for the 2025 B2B Campaign Optimization Series to help attendees outmaneuver challenges and stay ahead of ...

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

This article is part two of how to continue building an integrated strategy for impact. Part one, "The ABCs of PSAs," helps national nonprofits get started in creating and using PSAs to amplify their ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...