If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

My husband and I have been busy lately, so when the weekend comes, we don’t want to do much of anything except relax. Some people might find cleaning relaxing, but I’m not one of them. So except for ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

When doing a big clean it's important to start in the messiest place, which is often the kitchen. Always clean from top to bottom so any debris that falls will be picked up by a final sweep or mop. It ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...