For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. But the iconic 20%-off ...
As an e-commerce business with sales targets to hit, it’s easy to become enamored with discounting. Lower prices can help you increase your conversions, acquire new customers, retain existing ones and ...
AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...
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