Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

This third dimension of research goes beyond surface-level data to reveal actionable human-level insights, empowering businesses to thrive in a rapidly evolving market landscape.” — Michael Vasquez, ...

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...