Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad. Ideally, customers should be able to initiate the journey through the ...

There are many different ways to analyze how a visitor comes to the point of conversion on your website. Over the past month I've been figuring out my funnel for my company Due. Right now we're ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

STOCKHOLM, March 26, 2024 /PRNewswire/ -- Today, Funnel launched its new visualization feature, Funnel Dashboards, enabling marketers to find deviations and patterns in their data much more ...

If you’re running a business that has a website, you need analytics. Knowing how people are finding and engaging with your website is golden information that you can build on. Understanding which ...