Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

Because they are flexible and targeted, conversion paths allow you to segment, qualify, and convert your online respondents from paid search, display ads, email, and other sources of paid and unpaid ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Buyers are becoming fussier. If you don't provide a delightful and error-free experience with your brand or website, you're likely losing out on conversions, leads, and clients. One of the most ...