Many marketers have difficulty with the writing portion of their jobs – and writing concise copy is even more challenging. Meta descriptions are an essential part of a successful SEO strategy, but it ...

The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ...

Metadata remains a cornerstone of digital marketing in 2026, shaping how pages appear in search results and social media ...

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility.

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to ...