Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR, SEO or content marketing activities. Tools like ChatGPT can ...
When creating metadata for digital assets, you will likely need to expand your scope beyond the footprint of the DAM. In most cases, the creative process involves many systems, both upstream and ...
DAM + generative AI = A new paradigm for creatives and martech leaders. Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content ...