Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

Twilio announced what’s pitched as a next-generation Customer Engagement Platform (CEP) at its SIGNAL conference, including a series of updates aimed at re-shaping customer engagement through AI and ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. I always enjoy analyzing year-on-year trends or a good state ...

Personalized at scale. AI adapts in real time, and it’s able to recognize frustration, predict needs and tailor engagement. Customers expect businesses to be available anytime, anywhere. AI is making ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...