Sanrio U.S. releases several new kawaii playsets for the new season of Hello Kitty and Friends Supercute Adventures.

2 of 7 — Attendees take pictures at Hello Kitty Con at the Geffen Contemporary at MOCA in Los Angeles Friday. Some 25,000 fans are expected to attend Hello Kitty Con between Oct. 30 and Nov. 2. 3 of 7 ...

The four things my 4-year-old loves most in this world are her dad, me, her grandma, and Hello Kitty (in that order). The first three are to be expected, of course, but that last one caught me off ...

Sanrio, the Japanese company that defined cute, is celebrating its 50th anniversary this year. Its star, Hello Kitty, and more than 400 other cartoon characters continue to be popular with adults and ...

iRobot‘s Roombas have been enjoying brisk sales in Japan for a few years now. To further boost brand awareness, their sales agent in this country collaborated with Sanrio, the company behind Hello ...

Meet Aggretsuko: Basically the Hello Kitty version of all of us. She's single, 25, a Scorpio and works in a Tokyo trading company with an annoying boss and annoying co-workers. She also frequently ...

LOS ANGELES | Marty Garrett and Salumeh Eslamieh gave up their garage for Hello Kitty. The married couple turned the garage of their San Francisco home into a permanent showroom for their vast Hello ...

Sanrio's famous Hello Kitty character can be found all over the world — and even in the air. Recently, I flew economy class on one of EVA Air's famous Sanrio-themed planes. I departed from O'Hare ...

A person dressed in a Hello Kitty costume is led through the hall greeting visitors attending the Hello Kitty Convention in the Little Tokyo district near downtown Los Angeles Friday. Hello Kitty ...

A cute-a-bration has broken out among Hello Kitty fans, as the beloved Japanese character marks its 40th year. Since introducing Hello Kitty in 1974, the Sanrio company has turned simple design and a ...