Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

The concept of shopping has evolved beyond the traditional brick-and-mortar stores to incorporate a myriad of online platforms, apps, and services designed to improve the consumer experience. Among ...

Many Americans, even frugal ones, don’t use all the coupons they could, because it can be something of a hassle. Traditional couponing requires finding the coupons, clipping them and bringing them to ...