As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

What can AI help me do with my data, and is my data ready for it? Those are the central questions for government agencies as they prepare for AI, experts say. Everything else — training, budget, ...

Data integration is a leading priority for enterprise executives, with 82% of senior executives considering scaling AI a top priority. However, this ambition is frustrated by the longstanding practice ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

Governments can’t scale artificial intelligence safely without trusted data foundations, minimum viable governance and clear ...

AI agents are reshaping the way automation is approached, allowing you to streamline workflows, analyze complex data, and handle intricate tasks with greater efficiency. When paired with tools like ...