Volume, velocity and variety characteristics of information assets are not three parts of Gartner’s definition of big data, it is part one, and oftentimes, misunderstood. Most people only retain about ...

Bubbling around and through the advertising ecosystem is what some have called “Big Data.” Is it demo data? Location data? Or data from that little mouseover you just did with the graphic appended to ...

Rohit Amarnath is CTO of Vertica, the Unified Analytics Platform, enabling predictive business insights based on a scalable architecture. So, what’s fueling all this growth? Based on my industry ...

Business owners use a variety of marketing strategies to attract customers and improve profits. Some methods prevail and bolster sales, whereas other methods produce minimal results. Research is a key ...

This blog is about an industry area that has come to be called “Big Data.” The excitement around Big Data is huge; the mere fact that the term is capitalized implies a lot of respect. A number of ...

Organizations entrusted with sensitive data from their customers are utilizing emerging technology, processes and regulations to protect it. But with sophisticated cyberattacks, data theft and ...

One of the biggest new ideas in computing is “big data.” There is unanimous agreement that big data is revolutionizing commerce in the 21st century. When it comes to business, big data offers ...