Metro Detroit-based creative agency DISTINCT LIFE is teaming up with PUMA once again for a Future Rider “Inspire” collaboration. Led by footwear industry veteran Rick Williams, DISTINCT LIFE has ...

With three GL6000 drops already under its belt for 2014, including a "Black/Gum" pair that released in August, Distinct Life and Reebok are back for the fourth and final installment of the vintage ...

Husband and wife duo Rick and Yolanda Williams — who became local celebs when Rick, as an owner of Burn Rubber, a sneaker store in Royal Oak, was featured in a reality web TV series — are now opening ...

In time for Hip-Hop 50, Slum Village has dropped a new shoe and apparel collection. On Tuesday (August 1), the Detroit rhymesayers launched 'Fabric of Hip-Hop: Slum Village Fantastic Vol. 2' with Puma ...

Are you ready to turn your dreams into reality? Meet Rick and Yolanda Williams, the Co-founders of DISTINCT LIFE. Watch and hear about their journey as entrepreneurs, including how their village ...

Distinct Life is one of our favorite collaborators and the work they do with Reebok has yet to let us down. This time, they’ve left their mark on the Reebok Bolton DV to make the archival gem even ...