Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is "seeing a growing number ...

Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices” on faith. Concepts like ...

Search marketers entering exact match keywords may see an alert towards the bottom of their Google Ads interface stating, “Broad match keywords are on. Keywords ...

On what should have been a quiet Friday afternoon, folks on Twitter suddenly started shifting from the traditional TGIF updates to sharing a link from Google with an update to how Exact Match works.

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has ...

Now, it’s not a crazy-new feature – it’s been the default since 2012 – but what Google is doing is taking away the option for advertisers to opt out. The vast majority are already using it, Google ...

Let's say you're performing a campaign on Google AdWords and you have similar search terms -- for example, some with broad match and some with exact match for particular queries. Say, for example, ...

WordStream published an article today about some changes to Google Adwords. Google is changing how exact match keywords work. Before they would only serve an ad when a user’s search exactly matched ...