The most simple definition of cross-functional teams (or CFTs) is groups that are made up of people from different functional areas within a company—marketing, engineering, sales, and human resources, ...
Increasingly, corporations and larger "small businesses" incorporate talent from among several different department areas to achieve specific goals. It's a little bit like The Justice League, where ...
A matrix organization is a cross-functional work team that brings together individuals from different functional departments, product departments or divisions to accomplish a specific goal. As a ...
In today's evolving commerce landscape, fostering a culture of intrapreneurship is crucial for companies aiming to maintain a competitive edge. At the heart of this goal lies the concept of ...
I am not a command-and-control leader. Though the hierarchical pyramid works for some, I prefer a framework that invites collaboration, flexibility and balance. This structure radiates decision-making ...
During my first foray into marcomm leadership, every project seemed on fire. If the project was due at 3 p.m., the first draft was ready at 2 p.m., giving little time for adjustments. I noticed this ...