Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

As a first-time founder, you might read that your brand-new company needs a mission, vision or purpose statement and a set of core values. But what do you do with that statement and those core values ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Why do you exist? The question has perplexed all of humanity for thousands of years, and, still, individuals today in the information age seek to understand the very reason for their existence.

During the 1990s, a new trend swept the business world: Large companies began publicly articulating their moral convictions in what became known as core value statements. Explore HBR HBR Store About ...

Why does your company exist? Advertisement Article continues below this ad What makes your company unique or better? Why should I buy from you? These are the some of the questions every single ...

These are the some of the questions every single consumer subconsciously asks themselves before buying anything...ever. Right now, even YOU are subconsciously asking, "Why should I listen to you? Is ...