The biggest mistake in marketing is focusing on activities, not outcomes. As marketers we seem to be disproportionately drawn to talking about the next big thing. When it comes to creating strategies ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

In today’s B2B landscape, building trust is the most critical currency. As decision-makers increasingly turn to their professional networks for guidance, the way brands communicate must evolve. Just ...

Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion ...

When businesses evaluate their sales funnel, they often aren’t getting the full story. Today’s marketing and sales environment is growing increasingly complex as consumers become active on an ...

Does brand advertising generate a credible ROI? How do marketing teams justify spends on content creators to a bottom-line-driven C-suite? How do brands partner with the right creators? Questions that ...

Radio is often seen as a brand awareness tool, but its impact extends throughout the entire marketing funnel, from consideration and conversion to customer loyalty. Now Harker Bos Group has created a ...