Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

On Tuesday, the American Civil Liberties Union (ACLU) submitted a complaint to the US Equal Employment Opportunity Commission (EEOC) against Facebook. It claims the platform’s ad options have allowed ...

You might have heard the famous maxim that “if something is free, you’re the product.” The freemium world of apps and social media have made it nearly indisputable, heralding a previously unimaginable ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...