Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Paint and coatings formulators face growing demands every day, from customer expectations to environmental regulations to the need to innovate at speed. But the formulation process looks a lot like it ...

Author, speaker and faith-driven leader at BrigFoot, LLC. For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's ...