FitXR will offer the first ever immersive Zumba® experience to expand accessible and inclusive fitness offerings. Together, the brands amplify the joys of working out on a wider scale and lower ...

Zumba has a vast global following, with an estimated 15 million participants in its dance workouts. Unlike other fitness companies, Zumba makes its money through instructor training and licensing.

It started with VHS tapes. And now it’s taken over the world. Twenty years since its founding, Zumba has helped millions dance their way into fitter, happier lives, says co-founder and CEO Alberto ...

The second I walked into my local Zumba class for the first time, I felt a twinge of embarrassment — I was the youngest person there by decades. Did I really belong? Part of that resentment comes from ...