UPDATE: Matt Cutts says Google is "improving our analysis of the link structure of the Web" and has "begun minimizing the impact of many Googlebombs. Now we will typically return commentary, ...

I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is a waste of PageRank and a diminution of ...

There was once a time when there was no SEO metric more important than PageRank. You could buy it. You could sell it. And that was the problem Google created for themselves when they gave us pesky ...

Google's John Mueller said that even in 2020 Google does "use PageRank internally." He added that it is one of among many other signals Google uses. But Google does not use domain authority, a metric ...