What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

Google's stalwart search button has a new neighbor: AI Mode. The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the ...

Google is testing a new search results display for a small group of EU users when they search for products, restaurants, flights, and hotels. The test is part of Google’s efforts to comply with the EU ...

Google seems to be testing a new version of the Google Search app that updates results in real-time. The method could bring Google Search closer to the Gemini Live AI chatbot. Google testing real-time ...

Google has not always been at the forefront of protecting user privacy, but it tries in its own way. A change is coming to Google's omnipresent Chrome browser that could help keep your identity ...

Google unveiled plans to place advertisements directly in its new AI-powered search results – adding fuel to concerns by news publishers that the controversial overhaul of the world’s most popular ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google is officially testing Gemini integration with Google Calendar. If you've been holding out hope that the Google-powered AI would make the jump to your calendar, you likely won't have to wait ...

Google has a ton of first-party apps, and we’re constantly getting reports of the company switching and changing their UIs. Well, this is continuing with the Google app. According to a new report, ...

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where ...