The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie For technology ...

Marketing a technology company to major corporations isn’t for the faint of heart. Big companies are layered with decision-makers, complex procurement systems and long-standing vendor relationships.

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

High-tech innovations can become tools for drastic transformation in many industries. But before that can happen, a new idea often has to navigate a challenging road to adoption. Firstly, the distrust ...

This summer, Kathryn “Skooby” Cheser will apply some high-tech digital skills at a very traditional place — summer camp. Each day this summer at Triple C Camp in Albemarle County, Cheser will use ...