So what is the allure of powder foundation? In addition to most full-coverage powder foundations having an “instant transformation” effect that makes for a great social media post, makeup artist and ...

Next time you’re shopping for a new foundation, don’t skip over the powder category. They’re worthy of the spotlight—and a spot in your makeup bag—for so many reasons. Most popular in matte finishes, ...

If you’re trying to achieve a soft, natural look with your makeup, powder foundation makeup is a great option. It’s easier to apply than liquid foundation while providing more coverage than primers or ...