The Interactive Advertising Bureau (IAB) has a lot on its plate these days. The industry is, after all, wrestling with standards, data privacy, and measurement issues, along with transparency, ad ...

The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The ...

A firm believer of “if there is a will, there is a way”, the let-others-say-no mentality served Benjamin Tan well as programmatic lead at iProspect APAC. Captivated by the ever-changing and shifting ...

The IAB Tech Lab has today (May 17) announced a new initiative to eliminate the black market for counterfeit and unauthorized ad impressions, a method of fraud that is often transacted in automated ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync PR Newswire NEW YORK, Dec. 4, 2025 New Specification ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

"The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces," said Anthony Katsur, CEO, IAB Tech Lab. "The ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...