It’s no secret that global brands are opting to bring programmatic media buying in-house. The list of companies doing this includes Fortune 500 companies such as P&G, Unilever, and Netflix. In ...

There’s been plenty of commentary on the shift toward in-house programmatic, detailing the hows and whys of the phenomenon. However, one aspect that’s been omitted from the discussion is the real ...

A recent survey by the ANA found 35% of brands have expanded their in-house programmatic media-buying capabilities and limited the role of outside agencies, up from 14% in 2016. This drive for clients ...

Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies with quantitative skills unfamiliar to most ...

Half of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a ...

Although Molson Coors has hired a bunch of people who can manage programmatic – they sit on what the company calls its precision and digital marketing team – there’s a lot more to in-housing than ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Chris is a senior leader at the ...

In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...