Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

When you’re facing a pivotal moment, these HBR articles and podcasts, selected by our editors, can help. by Gretchen Gavett Questions about work, life, and meaning are nothing new. How do we define ...

Change is hard. But ambivalence can be harder. It can twist you into a veritable pretzel of gnarly knots around whether you want to, should, or even can make a big change. Therapists, including me, ...