In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly ...

MUSKEGON, MI -- The city of Muskegon is now sporting a new look. Following approval at Tuesday night’s commission meeting, the process of finding a new visual logo and brand for the city reached its ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

Jaguar Land Rover (JLR) has been working on its branding recently. The wave began with the "Copy Nothing" video and the controversial launch of the Jaguar Type 00 Concept. Now it is time for Range ...