When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

About five years after Lemon Perfect launched its lemon water products, the founders decided to reward the company's most loyal customers. So in March 2022, they debuted a loyalty and rewards program.

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

The biggest U.S. airlines make billions of dollars from their loyalty programs and branded credit cards, which some analysts believe are now essential to the businesses. By Niraj Chokshi ...

Rise in Agentic AI usage: 7 out of 10 marketers feel comfortable using AI-powered agents, an emerging form of AI Loyalty ROI achieving new heights: 83.0% of loyalty programme owners reported a ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...