If you're getting into film photography and have been doing some research, you might have encountered 120 medium format film. This larger roll of film is designed for medium format cameras, hence the ...

Last year, Hasselblad showed off its modular 907X 50C medium-format system, and even sold a limited number in a $7,500 limited edition Moon-Landing kit. Now, the company has announced that the camera ...

We may receive a commission on purchases made from links. Photography is as accessible a hobby as it has ever been. With the rise of smartphones, nearly everyone has a decent-quality camera and with a ...

Stephan Schulz, the Head of Professional Photo at Leica Camera AG, and his team face two of the most fundamental – and tricky – issues in marketing strategy: How do you tack when one of your core ...

Medium format cameras have always been a step up from those built in the 35 mm format. By virtue of using a much larger film, they offer improved resolution and performance. If you want a medium ...

In the film era, medium-format photography was considered 35mm’s clumsy cousin, trading a bulkier camera and slower operation for substantial gains in image quality. That calculus has persisted into ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

To try to keep medium-format photographers loyal to the brand, Hasselblad introduces a new camera body with modernized focusing. Stephen Shankland worked at CNET from 1998 to 2024 and wrote about ...

No CFExpress Type-B card slot Mini-HDMI port Focus and continuous shooting still lag slightly behind full frame Lacks high framerate video capability Medium format photography has remained niche and ...