It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Though content marketing is most often associated with for-profit businesses and companies, non-profit and non-governmental organizations (NGOs) rely on content marketing to get found online, too. I ...

Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. A big part of a PR professional’s job is to pitch reporters, ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...