Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

Forbes contributors publish independent expert analyses and insights. I advise CEOs and senior executives on leadership and strategy. Many leaders struggle and fail in thinking strategically because ...

When ransomware hit Universal Health Services in 2020, it forced one of America's largest hospital chains to revert to pen-and-paper operations for weeks. The $67 million recovery cost was just the ...

Investing time, money, or resources to improve security maturity, increase resilience against cyberattacks, and lower risk to the company in the contemporary digital world is known as modernizing your ...