Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns.

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google Ads rolled out device targeting options for Performance Max (PMax) campaigns, which gives you granular control that was previously unavailable at the campaign level. The new targeting options ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Automated campaign type uses Reddit Community Intelligence and AI to optimise targeting, creative, placements and budgets; ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...