1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...

Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...

How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

Can plant-based meat be clean label? I won’t leave you waiting – the answer to this question is, of course, yes. With consumer backlash towards meat alternatives largely linked to a broader distrust ...

A plethora of brands are unveiling new looks after years of innovation stagnation in which many companies held off debuting new products as they navigated supply chain challenges and a constricting ...