We are living in a very competitive age. There are all kinds of digital financial services to choose from, and plenty of new ones enter the market every year. Customers are overwhelmed with the ...

You know the feeling. You’ve spent weeks talking to users, sketching ideas, even hacking together a scrappy prototype. People say things like “This is interesting” or “Yeah, we’d totally use something ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

Maria and Lars felt trapped. They had been happily married for two years, a middle-class couple in their 30s and living in a large city in the Midwest part of the United States. Maria’s family had ...