Most products travel a long and winding road from raw material to a customer's cart, and those materials pass through a lot of hands along the way. At each stage of this process, there's a company ...

Integrating products after an acquisition is like leading a symphony. You need the right notes, a well-prepared orchestra and a skilled conductor to pull it all together. That’s why a carefully ...

Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

Mark Messina is the CEO of Addverb USA, a company that solves complex fulfillment challenges through robotics and automation solutions. Vertical integration is a business strategy where the business ...