Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their ...

A simple Google search of any location, such as a coffee shop, restaurant, supermarket, mall, or library, displays a map of the place to help you navigate. However, if you want an idea of the quality ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Google has released some changes to Google Local and Maps this week including changes to short names, a new on Google label in the search results, testing an updated layout to the local business ...

Local SEO is the process of optimizing your online presence to attract more business from local searches. One tactic to increase local SEO is something that many businesses are not aware of: getting ...

Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

Google is testing the "see also" carousel on Google Business Profiles. This means, someone can be looking directly at your local listing on Google, maybe because they searched for your company name, ...

Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now. This ...