Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...
The Drum recently met up with Jason Abbate, director of interactions at global B2B agency Stein IAS to see how he addresses client concerns over transparency and how the agency is working out B2B ...
The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of ...
SAN FRANCISCO--(BUSINESS WIRE)--Snorkel AI, the data-centric AI company, introduced the Foundation Model Data Platform, powered by its unique programmatic data development approach. With Snorkel AI's ...
Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data Benchmark featuring insights across key European markets, ...
As part of the year’s mission to Humanise Programmatic, the IAB Singapore Programmatic Committee hunted down the industry’s brightest talents behind the technology. Find out how these passionate ...
Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients' digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Argaman, chief marketing officer at ...
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