Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And ...

Lemma has enabled multi-channel buyers and suppliers to connect and transact in DOOH without modifying their platforms or doing a custom integration. This is a massive leap forward for the OOH ...

In the rapidly evolving and intensely competitive retail landscape, forward-thinking marketers are turning to programmatic digital out-of-home (DOOH) advertising, says Hivestack. Programmatic DOOH ...

NEW YORK and MONTREAL, Sept. 20, 2021 /PRNewswire/ - Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor ...

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how ...

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement introduces a ...

There may not be as many travellers passing through Hong Kong International Airport these days, but JCDecaux is nonetheless investing for the future when throngs of passengers may return. The ...

In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark ...