It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...
In the rapidly evolving and intensely competitive retail landscape, forward-thinking marketers are turning to programmatic digital out-of-home (DOOH) advertising, says Hivestack. Programmatic DOOH ...
The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...
Sell-side adtech firm PubMatic is partnering with Cognitiv, a deep-learning advertising platform, to deliver a contextual targeting tool using GPT 4 large language models (LLMs). The new offering goes ...
Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...
Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...
Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...
The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...
Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...
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