This transition doesn’t necessarily require marketers to do things all that differently from the insertion orders they’re used to executing. By utilising programmatic guaranteed strategies, and the ...

NEW YORK, NY, UNITED STATES, December 9, 2025 /EINPresswire.com/ -- Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic Digital Out ...

Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still ...

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement introduces a ...

First-of-its-kind offering delivers 1 st look for guaranteed volume of premium inventory, impactful desktop and mobile ad units NEW YORK, May 31, 2018 (GLOBE NEWSWIRE) -- Sublime Skinz, the leading ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

Michelle DeVine, programmatic sales manager at Vox Media, told Portada that that a large advertiser expects to put about 90% of political video ad dollars to work in private marketplaces (PMPs) and ...