Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign.

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...

Bluetooth proximity marketing is the gateway to a whole new era of targeting. It's a door that lets advertisers reach consumers and vice versa. If mobile devices give you always-on access to your ...

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results ...

Apple and Google are such strong proponents of Bluetooth Low Energy (BLE) and the wide-ranging communication applications it supports that they have built it into their latest devices since iOS4 and ...

Liverpool has become one of the first cities to introduce mobile proximity marketing by harnessing Bluetooth Beacons, NFC and geo-fencing technology to enrich visitor’s experience of its rich arts and ...