Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

As consumers' relationships with technology and personal tastes change, brands must be ready to pivot their marketing strategies accordingly. While that's always been true, these switch-ups are now ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...