Modern jerkbaits are things of beauty. They sport intricate paint jobs, come in assorted lengths and offer lifelike profiles. They look like they could jump from their package and start catching bass ...

Every angler needs a rod and reel, but knowing what to get can be daunting. Sporting goods stores have vast selections of rods and reels. There are baitcasting reels bearing a dizzying array of ...

No different than in open water, each trip on the ice is unique: we fish at different depths, with different lures, for different species, each time we venture on the ice. As a result, every angler ...

Many of us are in the market for some new fishing gear, and some are gearing up for the first time. Foremost in an angler's arsenal are fishing reels. Versatility requires an assortment of spinning ...

TEACH A man to fish, and you let him hold your favorite rod and reel for a day. Teach a man how to find his own rod and reel, and you’ve addicted him for life. A lot of attention gets paid to lures ...

Forward facing sonar (FFS) is the bass fishing world’s latest innovation, and it’s surrounded by controversy. While some anglers have accepted that the future is here, others lag behind wishing for a ...

It’s no secret that Bass Pro Shops is the place to go when you need a new rod or reel—or any piece of fishing gear and equipment, for that matter. While the massive outdoor retailer carries big brands ...

We had an opportunity to meet up with the top fishing rod and reels manufacturers at ICAST to see what they had in store for the year ahead, and we weren’t disappointed with the tackle heading for ...

Many of us are in the market for some new fishing gear, and some are gearing up for the first time. Foremost in an angler's arsenal are fishing reels. Versatility requires an assortment of spinning ...